<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Advertising is a mass media approach, whereas customer relationship management is a personalized approach. You have to know precisely who your clients are, their needs, their behavior, and with this data you can develop a very personalized approach to engage a relathionship. You need to send the right and pertinent message. It’s a different communication.

Bérénice Goales, Client Services Director for Wunderman