For strategic branding to be successful in the long-term, you need to know:
1) How to use the various social media platforms to collect and analyze data on each platform your brand is represented on
2) How to make this data relevant to be more attractive for your consumers
3) How to talk with your consumers using a 1-to-1 strategy.
As you collect data, you’ll be more efficient if you interpret and use that data correctly. This isn’t just linked to one advertising campaign, but for advertising in general.