Your brand’s tactical strategy is how you reach your target market and objectives- sales, position, revamping, etc. It’s about finding a problem to solve, researching the problem, and then solving it. Your operational strategy is how you manage the day-to-day responsibilities of your campaign(s) from preparing the brief to coordinating with the creatives and planners: all of the links in the advertising chain.

Ignacio Rodriguez, International Account Manager for TBWA