The people who are making a dent in the universe are doing it by leading the people in charge to make better decisions. Seth Godin: Backwards To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to email this to a friend (Opens in new window)