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July 4, 2013 Joshua Smith interview

Always take the long view in designing a logo so that it is contemporary enough to reflect its moment yet not so trendy as to appear dated before its time. As the saying goes, ‘Nothing dulls faster than the cutting edge.’

The Designer Says: Quotes, Quips, and Words of Wisdom

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Tagged branding, design, logo, rebrand, sara bader, strategic planning

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