There is no brand message more powerful than that of human decency. (via Ad Teachings) 

When you pay too much for something, all that happens is you lose a little money. When you pay too little for something, sometimes you lose it altogether. It is unwise to pay too much, but it is… Read More

While our conscious minds are busy thinking about the meaning of words people utter, our unconscious is busy judging the speaker by other criteria, and the human voice connects with a receiver deep within the human brain. To… Read More

Write good briefs. A good brief may produce a good campaign. Not infallibly, but sometimes. A bad brief will always produce a bad campaign. Over a period of years, no one will change a good brief. They’ll just… Read More

A lot of people, ‘gurus’ especially, find ideas and keep it to themselves or charge a lot of money for them. I share them for free. The question you have to ask yourself is ‘Do you just want… Read More

You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone. If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are…. Read More

Business models – the way companies make money – come and go, but culture is lasting. What counts are deliberate decisions and positions established on day one. If these decisions and positions represent a genuine commitment, then they… Read More

Focus on 1-2 objectives at a time, with all actions responding to these essential objectives. If your trying to accomplish multiple objectives, your advertising efforts won’t be as effective. 1-2 objectives max. Muriel Benitah, Account Manager for Ogilvy

You cannot have one source for inspiration, you must have many exchanges. The people you follow on your social media profiles share things with you and give you ideas. The people you associate with determine your level of… Read More

You cannot achieve great design if you are just satisfied with minor improvements to existing designs. Jet>Lag by Jean-Marie Dru

‘People think focus means not saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have… Read More

Typography is the art and technique of arranging type in order to make language visible. Typography adds emotion to mass communication. Wikipedia: TypographyDavid Jury’s website.

Imitate. Don’t be shy about it. Try to get as close as you can. You’ll never get all the way, and the separation might be truly remarkable. The Designer Says: Quotes, Quips, and Words of Wisdom

When pitching to a client or planning your advertising project, prepare a VERY detailed project outline. If you agree to ‘sell a website’ to a client at a set price, then afterwards the client wants more and more… Read More

As soon as you have a fan page, you also have to have a crisis strategy. Because as you’re opening a page, you’re letting the possibility for everybody and anybody to talk with you, but also to critique… Read More

Q: “But the mock-up is perfect, so why do we need to spend more money and do more? Lets just use these?” A: Firstly, because the mock-ups are fictive. Secondly, we don’t own the copyright to the images… Read More

Don’t invest so heavily in digital marketing such as banners that you’ve nothing left to spend on brand content. Put more money into producing quality brand content that advertises itself through word-of-mouth. Funny or useful media advertising advertises… Read More

There’s no use having a good idea if you can’t explain or sell it. The opposite also applies, an idea that cannot match the time, the culture, or the client, even if it is a good idea, isn’t…. Read More