Clients since 2007
15,000+
Lessons Available
239
Experts Consulted
400+
Total Takeaways
5,000+
what we do
Since 2007 we’ve provided specialized lessons in…
CAREER DEVELOPMENT
Goal Setting
Strengths & Weaknesses
Information Gathering
Reputation & Networking
LinkedIn & Resumé Writing
Job Interviewing
Compensation Negotiation
CRITICAL SOFT SKILLS
Public Speaking
Conflict Resolution
Critical Thinking
Emotional Intelligence
Plus the 80 identified others
BUSINESS DEVELOPMENT
Customer Service & Sales
Leadership vs Management
Persuasion vs Manipulation
University Program Evaluations
Generational Training
our clients
…our 15,000+ clients have come from…
testimonials
…and this is what many of them have to say…
“This approach is worth the investment.”
Laurent-Cédric, General Director
“Joshua was one of the best teachers I’ve ever had.”
Barthélémy, Master’s Student
“I got three job offers and negotiated my contract & schedule!”
Miriam, Media Trader
“My interviews per CV submission rate doubled!”
Joyce. Product Development Specialist
“So relevant I passed on what I learned to our sales managers.”
Sofiane, Sales Representative
“I used these strategies to negotiate a 15k€ a year raise.”
Karl, Account Manager
Improve your soft skills.
Build negotiation strength.
Control your career.
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How to Shape Human Behavior
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table of contents
Table of Contents
(Follow one of seven tracks or jump to any specific lesson)
View all individual Lessons for Track 2
View all individual lessons for Track 3
Generalist vs Specialist
Persuasion vs manipulation
- 237. Persuasion strategies for optimized sales pitches
- 236. How to handle the police until your lawyer arrives
- 206. Why you should never talk to police & how police get you to talk
- 216. Lessons in people, sales, negotiation & business management
- 197. Sales & customer service strategies from the luxury industry
- 180. The secret to success & why you should read a book a day
- 225. 6 proven techniques to improve your ability to persuade
- 199. Ensuring your presentations will inspire & change the world
- 204. How Donald Trump uses language to persuade
- 183. How to feign competence and talk about books you haven’t read
- 127. How con-artists use linguistic tricks to manipulate you
- 223. BOOK: Effective communication strategies to be more persuasive
Public speaking & storytelling
- 239. Upgrade Your CV, Find Job Offers & Improve Response Rates
- 146. 4 effective speaking tips in spontaneous situations
- 198. How to tell stories that motivate, inspire, move & change people
- 221. How the stories you tell yourself determine your perspective
- 141. Why you should be suspicious of the stories you hear
Culture & personality
- 235. Social Media & its consequence on human psychology
- 232. The difference between long-term success and mediocrity
- 194. What makes successful people successful & how to copy them
- 212. Why ‘being lucky’ is a crutch & 5 strategies to improve your luck
- 215. Intellectual liberty & not highly-specializing
- 184. Managing age, cultural & personality, jerks & assholes
- 195. How to overcome weakness & reach success
- 210. How Arab women can find equality in male-dominated societies
- 200. The art of pissing people off from the world’s greatest troll
- 137. 20 techniques to be a walking lie detector
- 129. Introduction & methodology of profiling serial killers
- 121. 14 theories of causes & deterrence of criminality
- 203. Overcoming setbacks, thoughts & enemies
- 087. The negative effects of wealth & success & how to exploit them
- 182. Lessons learned in conflict resolution
- 188. How to build a career you’re proud of without burning bridges
Collaborating with millennials
- 074. How your quest for identity & connection is subtly manipulated
- 073. A teenager’s relationship with fame through Instagram
Why people make bad decisions
- 237. Psychological and personality defaults that sabotage success
- 120. How & when to override the autonomous mind
- 135. How to convince people you know them very intimately
- 187. 8 Biases that hinder progress in the workplace
- 208. Why you believe you’re right even when you’re wrong
- 117. The dangers & challenges of categorical thinking
- 201. The dangers of not challenging junk science
- 109. ESP, psychic abilities & the vividness problem
- 105. Perceptual & cognitive biases – fast & slow thinking
- 100. Keys to critical thinking & thinking about dubious claims
- 114. Limits to intelligence testing & if (A) then (C)
- 153. How personal & subjective validation distorts perception
My professional environment
- 237. The benefits of advertising & marketing your strengths
- 237. How to deal with ‘haters,’ ‘trolls’ and online criticism
- 090. Human resources & social engineering in the 20th century
- 075. Mega-trends of an employer’s competitive advantage
- 220. Offensive & defensive strategies to manage competitive attacks
- 138. The next revolution will be psychological not technological
- 192. Diplomacy, confidentiality & transparency in the digital age
- 132. How employers use software to manage their entire company
- 095. How employers manage work hour models & productivity
- 159. How employers measure their employee’s value
- 103. How employers try to keep quality employees (Part 1)
- 107. How employers try to keep quality employees (Part 2)
- 098. How employers conduct effective employee surveys
- 092. How employers identify & develop key employees
- 143. Learning languages & the benefits of a multilingual brain
- 152. Working abroad & the cost of expatriate failure
- 088. How employers conduct performance reviews
- 084. How employers train employees to stay competitive
- 112. How employers survive during changes in management (Part 1)
- 118. How employers survive during changes in management (Part 2)
View all individual lessons for Track 4
Professional networking online
- 239. Upgrade Your CV, Find Job Offers & Improve Response Rates
- 237. What you know & Who you know: the 2 imperatives to success
- 218. 5 Basic requirements of an attractive LinkedIn profile
- 217. Applicant tracking system basics
- 149. How employers manage social media
- 125. Local & global human resources department models
- 078. Recruitment process from application to offer (Part 1)
- 079. Recruitment process from application to offer (Part 2)
- 077. How employers attract & select the best candidates
- 076. How employer branding strategy affects recruitment
View all individual lessons for Track 5
Negotiation techniques
- 228. Anatomy of a top candidate salary negotiation
- 224. How to negotiate when you’re the weaker party
- 222. 6 barriers & 3 cognitive biases that thwart win/win negotiations
- 189. Effective negotiations when you HAVE TO have the deal
- 169. 20 tips to negotiate your job offer & compensation package
- 155. Common negotiation mistakes & underhanded tactics
- 081. How employers motivate with compensation & benefits
View all individual lessons for Track 6
Preparing for the career transition
- 237. How to create a ‘turnkey’ business with robotic income
- 176. 25 Reasons businesses fail within 4 years
- 122. Managing your professional & private life
- 167. Help your business do it right the first time
Funding my business venture
- 237. Find business partners that compliment your weaknesses
- 108. Raising seed & series investments for your start-up
- 126. A checklist of skillsets for great founders
- 148. 16 interview questions to close a venture capitalist
- 087. Introducing yourself so investors want to invest
- 085. A checklist of counter-intuitive rules
- 097. How angel investors judge start-up founders
- 091. Competition is for losers; aim for monopoly
- 119. Choosing between B2B & B2C business models
- 115. Building a generalist/specialist business
- 144. 10 lean content rules to launch a successful project
- 082. The importance of choosing your team & execution
- 104. Doing things that don’t scale & public relations tips
- 067. Strategic planning & the collision between Uber & taxis
- 093. Optimizing for growing your business
- 089. Growing from zero to many users
- 072. Building a podcast & reconsidering your comments section
- 071. How architecture affects branding & blog etiquette 101
- 142. Newsletters & your first 10,000 subscribers
Creating my product and/or service
- 080. The importance of finding your idea & product
- 191. Product diversity & collaborating with competitors
- 161. Building your prototype & fake it until you make it
- 099. How to build products your users will love
- 110. How everything is a copy from a copy from a copy
- 124. Patent troll exploits in the patenting process
- 094. How file streaming & sharing are better absorbed than fought
- 134. Operating your business for growth & success
- 069. Brand activation, strategic planning & ‘Nothing is Sacred’
- 162. True creativity & how creatives can start revolutions
- 157. Psychological bases for UI design rules
- 133. Step-by-step user interface workshop
- 066. When good visuals meet bad ideas
- 060. Brand risk & unscrupulous web designers
- 186. Building amazing UX/UI design & why you’re overthinking it
Identifying my target demographic
- 055. Brand listening vs consumer research
- 185. Defining music, cover design & how music shapes emotions
- 181. The awkward relationship between doctors & pharmaceuticals
- 064. Digital advertising, the consumer journey & ‘Click Here!’
- 063. Data mining techniques & predicting consumer behavior
- 070. Consumer conditioning & your branding strategy
- 062. Visual vs text-based ads & consumer testing
- 061. Brand activation vs traditional advertising
Branding myself, my product & my business
- 160. Being yourself & why interaction beats analytics
- 154. Creating an emotional brand strategy
- 227. 16 reasons why your creative ideas might be sh!t
- 179. Superbrand secrets from the technology industry
- 165. Superbrand secrets from the fashion industry
- 139. The future of clothing & climate-positive products
- 174. 10 commandments of an award-winning viral music video
- 102. How cognitive biases influence consumers online
- 205. How consumers tell you what they want
- 178. A collection of ways to make your videos go viral
- 173. How much it actually costs to create a ‘viral’ hit song
- 151. Branding, whiskey & epicurean culture
- 150. Brand/product truths & unique selling propositions
- 172. Netflix & Amazon pleasure you through data-driven algorithms
- 164. When content meets native advertising
- 140. Programmatic buying & product over brand reputation
- 068. Ad blocking software, digital media strategy & digital ads
Marketing & advertising myself
- 193. Turning strangers into friends & friends into customers
- 116. 10 proclamations to win new clients without pitching
- 229. Becoming a strategic advisor to your clients
- 147. Protecting your identity & advertising for impact
- 059. Charitable trusts & becoming a ‘semi-expert’
- 065. Street marketing vs advertising & risky business models
- 113. Creating a successful, long-term company culture
- 111. Client-services contract tips for respectable businesses
View all individual lessons for Track 7
- 130. Intersexual competition & male/female hierarchies
- 128. Interpreting body language & non-verbal flirting cues
- 196. Fetishes, fantasy & spanking. Understanding what turns you on
- 168. The 3 phases of love & why we love & cheat
- 136. The psychology of love & phases of the breakup process
- 170. The problematic & pathological side of love
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